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Drift Expands Beyond Conversational Marketing; Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster

Aug 04, 2020 - PR Newswire

PR Newswire

Drift, the leading sales and marketing platform that created the Conversational Marketing category, today announced a new category:Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the ongoing relationship they have as a customer.

"We launched Drift and cre...