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Dolby Enhances the Moviegoer Experience by Bringing Dolby Atmos to All Reel Cinemas Screens in the Middle East

Mar 02, 2017 - Business Wire

Dolby Laboratories, Inc. (NYSE:DLB), in cooperation with Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, today announced plans to deliver Dolby Atmos immersive audio across the Reel Cinemas portfolio in the Middle East.

Reel Cinemas will deploy Dolby's latest SLS loudspeaker, including the new SLS 3-Axis Speaker MA390C, making it the first to install the system across an entire cinema circuit. The installation will be one of the largest rollouts of Dolby Atmos screens by ...