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Jan 10, 2019 - City A.M.

HSBC has denied that its adverts are explicitly Brexit-related, but it doesn't take a genius to figure out the campaign's underlying message. Given the social media response, this denial is probably intended to highlight that, regardless of its political stance, it doesn't make one shred of difference to the bank's product offering.

Frankly, this campaign was a roaring success. Not only does it resonate with HSBC's famous slogan - "the world's local bank" - but it also does a fantastic job...