Data-driven campaigns: is your business making any of these fatal mistakes?

Jul 12, 2019 - The Drum

Are your digital campaigns truly data-led? Or are they kind-of-data-led with very little consultation of the numbers going on below the surface? (It’s ok, I won’t tell.)

In this digital era, the speed and variety of data accessible to businesses can feel more than a little overwhelming. Impressions! Engagement! Relevancy! There’s just so much to measure, it can be tricky to make sure you’re tracking the right things, without spending your whole life analysing numbers.

We all know using data to decide strategy & drive campaigns is a no-brainer. So why then do so many companies leave vast amounts of data untouched, sometimes with hugely impactful insights trap...