Cult bedsheet startup Parachute is getting into the mattress game

Jan 17, 2019 - Fast Company

The brand is launching an organic, eco-friendly mattress, reflecting an emerging consolidation of the market.

If you’re in your thirties and have recently graduated from buying your home goods from IKEA and Target, you have probably heard of Parachute. It’s a five-year-old fast-growing luxury bedding brand, which exists alongside companies like Brooklinen, Boll & Branch, and Crane & Canopy. Soon after it launched, Parachute moved beyond sheets, adding more and more products to its sto...