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Corporate: Luxury hotelier Shangri-La repositions for mass-market Millennial traveller

Sep 22, 2014 - The Edge Singapore

Naveen Edwards, front-desk manager at Hotel Jen at Orchardgateway, proudly shows off the check-in desks - devoid of the bulky computer systems and clutter seen at most hotels. Instead, pigeonholes concealed under the counter hold neat piles of luggage tags, key cards and a few other items. And sitting on top of the otherwise clear marble counter top is a Surface Pro 3, Microsoft's latest tablet, on which all check-in tasks are performed, even the activation of the rooms' keycards. "We want it to...