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Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

Aug 13, 2019 - PR Newswire

PR Newswire

 Nielsen today launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly reports effective with the July 2019 survey. 

Continuous Diary Measurement positions radio on a level playing field with other media such as digital and TV and it will allow clients to maintain a competitive edge with the ability to react more quickly to marketplace changes. CDM will also help reduce 'bounce' in the ratings with rolling...