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Comscore announces new partnership with Snap

Nov 05, 2018 - Marketline Newswire

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, has announced a new partnership with Snap, to integrate Snapchat Discover traffic into Comscore's digital audience measurement solutions.

The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated and distributed platforms."We are committed to helping our partners an...