Citizens for Health launches Natural Color Coalition

PR Newswire

 Today Citizens for Health announced the formation of the Natural Color Coalition in order to give a consistent voice to the growing number of consumers encouraging brands to use only natural food colors. The mission of the Natural Color Coalition is to effect positive change with positive messaging to brands and manufacturers of the products we love, encouraging them to use natural food color in place of artificial dyes.

Thanks to technological advancements and the appr...