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Cinemark Theatres First to Adopt Single-Source Solution for In-Theater Media Marketing with "One Network Alliance" Digital Lobby Experience

Oct 16, 2017 - Business Wire

The One Network Alliance (ONA) - a strategic partnership between cinema technology leader Barco and in-theater marketing pioneer Vision Media - will debut its turnkey digital Lobby Experience at Cinemark's Plano, Texas and Playa Vista, Los Angeles theaters this month. The solution empowers Cinemark to transform its cinema lobbies into immersive storytelling environments using vibrant digital content viewed on billboard-size displays.

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