Powered by

China's turbo-charged online fashion takes on Zara and H&M

Oct 15, 2020 - Reuters Canada

By Sonya Dowsett , Sophie Yu

5 Min Read

MADRID/BEIJING (Reuters) - China’s Shein may be the biggest shopping site you’ve never heard of.

A keyboard and a shopping cart are seen in front of a displayed Shein logo in this illustration picture taken October 13, 2020. REUTERS/Dado Ruvic/Illustration

The fast-fashion player is encroaching on the territory of more established rivals like Zara and H&M. It has become the largest, purely online, fashion company in the worl...