CBS and Viacom merger: 'It's not a surprise, but it is a big deal'

Aug 14, 2019 - The Drum

After years of talks, CBS and Viacom have officially merged Tuesday creating a combined media company worth $28bn.

The two groups split in 2006. After a series of stalled out negotiations, the recombined companies – now called ViacomCBS – are back together under the umbrella of their controlling group National Amusements.

Gartner analyst Eric Schmitt said that while the deal obviously doesn't come as a surprise, it does mean there's another "credible scaled player" in the TV ma...