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Carlos Sánchez, 83, Dies; Embodied Colombian Coffee as Juan Valdez

Jan 09, 2019 - The New York Times

Carlos Sánchez, who for nearly four decades played Juan Valdez, the embodiment of Colombian coffee and one of the most recognizable pitchmen in the world, died on Dec. 29 in Medellín. He was 83.

His death was confirmed in an email from Colombia’s National Federation of Coffee Growers, which did not specify the cause.

Mr. Sánchez first donned Valdez’s signature wide-brimmed hat in 1969. He took over for Jose F. Duval, a Cuban actor who had played the character since it was crea...