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Businesses, build your brand by 'popping' on Instagram

Jan 31, 2019 - USA Today

Get out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a color that will "pop" on Instagram.

Why? Because Instagram is today's powerhouse social media site for consumer businesses. And if you give customers an inviting way to post to Instagram, they'll advertise your business for free.

A few years ago, if you wanted to reach retail consumers, the social media site of choice wa...