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Sep 09, 2019 - Advertising Age
Mergers and Acquisitions

Time for Plan B

Badger & Winters, the ad agency known for its female-empowerment work, is parting ways with "alternate" holding company Plan A, as well as with its JC Penney client. The latter, Badger & Winters President Jim Winters said, wasn't aligned with the shop's purpose-driven mission. As for Plan A, "We didn't feel like the Plan A model was getting the momentum yet that we were hoping for in terms of bringing new business our way and bringing in other agency partners that would giv...