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BMW Group: 'Choose Your X' and 'Unplug and Play'

Aug 05, 2019 - Targeted News Service

BMW Group, a manufacturer of premium automobiles and motorcycles, issued the following news release:

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- New Communication Campaigns For The BMW X Family And The New BMW Plug-In Hybrid Models.

- Internationally Homogeneous Appearance In TV And Print Marketing Underscores The Diversity In The Range Of Sports Activity Vehicles And Sports Activity Coupes - Electrically Powered Driving Pleasure Is The Focus Of Emotive Series Of Short Films For Use On Social Media.

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With two new communication campaigns, the premium automobile manufacturer BMW is directing attention to the growing diversity in its range of Sports Activity Vehicles and plug-in hybrid models. The TV commercials and online films produced under the motto "Choose your X" convey a sense of the different living environments in which one of the BMW X models - of which there are now seven in total - is the perfect choice. The short film series "Unplug & Play" shows how straightforward it is to enjoy electrically powered driving pleasure in a BMW plug-in hybrid model - literally simple enough for a child to unders...