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Billie Jean King takes on a new battle for equality

Mar 07, 2019 - New York Business Journal

Billie Jean King has been broadcasting a message of equality for a half-century, one amplified by her victory over Bobby Riggs in the "Battle of the Sexes" in 1973 and her creation of World TeamTennis - where men and women compete together - that same year.

These days any conversation with the women's rights icon is likely to include her saying, "equality baby."

Now King and her partner, Ilana Kloss, are looking to continue spreading that message through Billie Jean King Enterprises,...