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Bezos will make decision with heart

Nov 06, 2018 - The Dallas Morning News

Amazon CEO Jeff Bezos has shed a little light on how he’s deciding where to put HQ2.

In addition to analytical number-crunching, a layer of old-fashioned gut instinct will be part of the e-commerce giant’s decision to invest $5 billion in a second headquarters.

Follow your heart: Amazon has ignored what the research and data have said in the past, Bezos said during an on-stage interview in New York with journalist and historian Walter Isaacson. One of those was when it was decidi...