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Bezos backed NotCo launches NotMilk(TM) in the United States at Whole Foods Market Stores; Leading Food-Tech Company in Latin America Promises to Blow People's Minds with NotMilk(TM) launch in the US

Nov 02, 2020 - Business Wire

Over the past two years the plant-based food industry has experienced unchartered growth - 29% compared to 2.2% in general food retail1 - and plant-based products have become a staple in consumers' daily routines. NotCo, a leading food-tech company in Latin America and backed by key venture capital names, including Bezos Expeditions, announced today its debut in the United States with the launch of NotMilk(TM) in Whole Foods Market stores nationwide.

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