Bet Against Human Nature
Here's a compelling question: Can you profit from others' irrational investment mistakes?
Richard H. Thaler, a professor of behavioral science and economics at the University of Chicago and coauthor of the bestseller Nudge , thinks so. He's also a principal in San Mateo, Calif.-based Fuller & Thaler Asset Management, which manages more than $2 billion by using insights from the study of investor behavior to identify "mispriced" stocks.
Behavioral pioneers such as the 68-year-old Thal...