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Beam Suntory to launch Legent into Global Travel Retail

Sep 24, 2019 - Marketline Newswire
Board and Executive Moves

Beam Suntory is to extend into Global Travel Retail the launch of a Bourbon created by both the Jim Beam master distiller and the chief blender at Suntory.

Launching this Saturday (28 September), Legent - pronounced 'lee-jent' - will initially be available for 12 months through the Dufry retail operator, ahead of a roll-out across the full GTR channel next September. The 47% Bourbon was first announced in March with a launch into the US domestic channel. Positioned by the group as a "super...