Asos bags record profit as pandemic continues to drive sales

Apr 08, 2021 - City AM

Asos’ profit has soared to record levels as the online fashion retailer has continued to benefit from the boom in demand for online shopping during the pandemic. 

The ecommerce giant reported this morning that adjusted profit before tax – not including acquisition costs – hit £112.9m in the six months ended 28 February, a £82.8m increase on the previous half year.

Read more: Top of the shops: Asos sales growth set to continue due to lockdown gains

Revenue surged 25 per cent to £1.98bn as the AIM-listed firm added an extra 1.5m new active customers, takin...