As iHeartMedia goes public, CMO calls on brands to stop using audio the wrong way

Jul 18, 2019 - The Drum

After emerging from bankruptcy restructuring on 1 May, iHeartMedia is now trading as a public company and working to grab more ad dollars along the way.

The largest US radio broadcaster, with 848 stations under its belt, now trades on the Nasdaq stock exchange as of Thursday (18 July) morning. 

While the Texas-based media company has a stable of radio stations across the country, chief marketing officer Gayle Troberman said iHeartMedia is eyeing emerging audio touchpoints – and th...