Powered by

Apple wants to make iPhone user tracking harder and Facebook is upset

Dec 17, 2020 - Business Standard India

Facebook previously told investors that Apple's changes, scheduled to go live early next year, will lead to significant headwinds because most of its advertisers are small businesses Facebook Inc. lashed out at Apple Inc. in a series of full-page newspaper ads, claiming the iPhone maker’s coming mobile software changes around data gathering and targeted advertising are bad for small businesses.

The ads, which ran Wednesday in the New York Times, Wall Street Journal and Washington...