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Apple TV+ undercuts rivals at $5 a month; The streaming service begins Nov. 1 at half of some price forecasts.

Sep 11, 2019 - Los Angeles Times

Seeking to stand apart from rivals, Apple Inc. on Tuesday stunned some industry analysts by offering a lower-than-expected price for its much-anticipated streaming service.

The tech giant said Tuesday that Apple TV+ would launch Nov. 1 for $4.99 a month -- nearly half what some industry analysts had predicted.

"The pricing of Apple's streaming TV service at $4.99 per month is a showstopper and a major shot across the bow at the likes of Netflix and Disney, among others," said Daniel ...