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Amazon pushes its own brand before shoppers fill carts

Aug 29, 2019 - The Washington Post

Feature promotes retail site's own private-label products over rival goods

Amazon has introduced a feature that pitches its own private-label brands right before customers add rival products to their shopping carts, illustrating the e-commerce giant's power on the country's dominant online retail site.

In dozens of product searches by The Washington Post, offers for a "Similar item to consider" featuring Amazon brands appeared just above the spot where shoppers click to add an item t...