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Alibaba and Fung Retailing to boost international lifestyle brands in China

Nov 06, 2018 - Marketline Newswire

Alibaba Group has formed a strategic alliance with Hong Kong-based Fung Group's retail arm to bolster the in-store and online offering of international lifestyle brands in China.

Fung Retailing operates a network of more than 3,000 stores with a variety of apparel and lifestyle brands, including women’s fashion, toys, convenience stores and kids apparel.The collaboration will combine Alibaba’s retail network, technology and insights with Fung Retailing’s expertise in mark...