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Alexa, what's the best way to breastfeed?

Mar 01, 2018 - The Daily Telegraph (London)

Mothers struggling to breastfeed their newborns are being offered robotic advice via Amazon's Alexa system.

Public Health England (PHE) has launched a new tool, Breastfeeding Friend, in the hope of improving breastfeeding rates in the UK, which are among the worst in Europe.

If asked specific questions, the software can give advice on latching, sore nipples and frequency of feeding.

Breastfeeding Friend is also available on Facebook Messenger and the Start4Life website.