Powered by

Alexa is expanding its reach. Will banks miss out?

Sep 24, 2018 - American Banker

Amazon's move this week to extend Alexa's reach into cars and even kitchen appliances is the latest step by the tech giant to insert itself even further into its users' lives.

But in order for banks to take advantage of the new ground being broken by Alexa, the industry has to better meet customer expectations about how they use voice assistants, according to new studies of the technology.

Alexa's expansion is part of a larger trend pushing all industries, including banking, into the...