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Adhera Therapeutics Selects IQVIA's OCE Technology Platform to Support Commercial Excellence

Nov 20, 2018 - Business Wire

IQVIA (TM) (NYSE:IQV) today announced that Adhera Therapeutics Inc. (OTCQB:ATRX) has selected Orchestrated Customer Engagement (OCE) , IQVIA Technologies' transformational commercial platform, to build its commercial infrastructure and bring the company's specialty drug innovations to patients.

OCE accelerates a transformation in commercial engagement for life sciences companies by connecting functions, data, insights, and activities horizontally to break down silos and provide a holistic ...