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Ad agency targeted in strike : SAG-AFTRA says its actors won't audition for BBH due to its use of nonunion workers.

Sep 22, 2018 - Los Angeles Times

In a warning shot to the advertising industry, Hollywood's actors union announced Thursday a strike against the agency Bartle Bogle Hegarty over its recent decision to withdraw from the guild's contract and to shoot commercials using nonunion performers.

The SAG-AFTRA strike, which takes effect immediately, means that guild actors will no longer be allowed to audition for commercials created by BBH, a division of the French advertising and public relations giant Publicis Groupe.