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A pitchman pivots

Aug 04, 2019 - Star Tribune (Minneapolis, Minnesota)
Board and Executive Moves

Dick Enrico opened a new retail venture called 2nd Shade Patio Furniture in Minnetonka two years ago and said, "If it fails, I'll pick up my marbles and go another way."

Now he's collecting his steelies, swirlies and aggies. And 2nd Shade is holding a "Shifting Gears" liquidation sale.

"Patio furniture was a misstep. I have enough humility to admit when I'm wrong, I'm wrong. I underestimated the short seasonality and the competition," said Enrico, the tan, mustachioed serial entrepre...