A digital convergence: Where BofA, Disney and Old Spice overlap
AUSTIN, Tex. - On its face, how Disney and Bank of America approach the digital experience of customers would appear to vary greatly.
One is primarily an entertainment company, with multiple movie and television studios as well as several theme parks worldwide. The other is a large financial firm.
But Nikki Katz, the senior vice president of digital strategy at BofA and a former Disney technology executive, said the differences aren't as great as they once were because of customer de...