7 ways Black Friday shopping changed this year due to the pandemic, from sales starting online in October to empty stores

Nov 28, 2020 - Business Insider
Financial Results

Black Friday looked different this year, and some are theorizing that it will never look the same again.

The entire holiday shopping season was upended by the coronavirus pandemic, with sales that started earlier and were mostly online. Retail trade group the National Retail Federation said that nearly 69% of retailers that responded to a survey said they expected consumers to start their holiday shopping in October, and the sales have been going ever since.

The organization projected that overall holiday spending would be slightly down, at $997.79 per consumer, but 60% of shoppers in its survey said they planned to do at least some holiday shopping online, in a year when e-commerce has boomed. Analysts from eMarketer predicted that holiday spending this year would total about $1 trillion, with a slight decrease in in-store sales but a 35% jump in online sale...