Powered by

4 lessons we learnt raising money for our VR adtech startup

Mar 03, 2019 - VentureBeat

Mar 03, 2019( VentureBeat: http://venturebeat.com/ Delivered by Newstex) The past few year have been tough for adtech companies. With growth and profits squeezed by the duopoly of Google-Facebook[1], and disappointing IPOs[2] such as RocketFuel, Rubicon or Tremor Video, adtech fell out of VCs' good books. On a similar trajectory, the VR industry has been in a trough of disillusionment[3] since 2016, two years after Facebook purchased Oculus[4] for $2 billion. Despite strong hardware progress, a...