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360 Degree Ad Format by Advrtas Achieves 85 Percent Ad Engagement

Mar 02, 2017 - PR Newswire

 In an age where advertisers and digital publishers are faced with the challenge of banner blindness, digital ad formats that feature 360 degree content represent an entirely new opportunity when it comes to triggering and sustaining ad engagement. A recentcase studyreleased by 360 degree and virtual reality industry pioneerOutlyer Technologiesfor its 360 degree and virtual reality ad solutionAdvrtasreveals that both mobile and desktop users find the new 360 degree ad format incredibly compelli...