10 ways healthcare companies are testing Instagram
1. Medtronic (Corporate)
The medical device company, which develops insulin pumps for diabetes patients, has more than 16,000 followers. Wendy Blackburn, EVP of Intouch Solutions, said Instagram makes sense for diabetes marketing, since it has always been a disease category that is active on social media and tends to have a broad age range of patients.
2. Team Novo Nordisk (Corporate)
"Racing to inspire, educate and empower everyone affected by diabetes" is the tagline ...