-Transparency And Personalization Are The Next Frontiers For Online Retailers, UPS Study Finds
A glitzy website or a modern app aren't enough to satisfy today's savvy online shoppers. They demand upfront transparency on fees, control over the delivery process, a clearly-stated returns policy and loyalty rewards, according to new research from the 2019 UPS (NYSE: UPS) Pulse of the Online ShopperTM study.
* 36% returned an item in the last three months
* 56% track the status of deliveries
* 96% of online shoppers have used a marketplace
* Online sho...