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-Transparency And Personalization Are The Next Frontiers For Online Retailers, UPS Study Finds

Aug 06, 2019 - ENP Newswire

Atlanta, GA

A glitzy website or a modern app aren't enough to satisfy today's savvy online shoppers. They demand upfront transparency on fees, control over the delivery process, a clearly-stated returns policy and loyalty rewards, according to new research from the 2019 UPS (NYSE: UPS) Pulse of the Online ShopperTM study.

* 36% returned an item in the last three months

* 56% track the status of deliveries

* 96% of online shoppers have used a marketplace

* Online sho...