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-HERE Advertising Data Services: Solving key AdTech problems through the power of location

Jan 09, 2019 - ENP Newswire

Reaching audiences with messages that resonate and understanding how campaigns influence consumer behavior are key problems in advertising.

All too often, advertisers lack the ability to precisely connect with their audiences, resulting in inefficient campaigns and wasted spending. To help solve these problems, HERE Technologies today introduced HERE Advertising Data Services, a new industry-grade web service (API) that provides rich location contextual information for dynamic mobile signa...