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-CROWN HOLDINGS - Crown's Accents variable printing technology helps Italian brewery connect with younger demographic

Aug 06, 2019 - ENP Newswire

CROWN HOLDINGS - Crown's Accents variable printing technology helps Italian brewery connect with younger demographic.

Yardley, PA-. Life is colorful, life is fun. Throw in a bit of POP and you have pretty much summed up the ethos of Italian craft brewer Baladin as it looks to engage millennials with the country's very first craft beer in cans, branded POP (short for popular beer). Passionate owner and brewer Teo Musso - who founded Baladin in Piozzo, Italy, in 1986 - was looking to revamp ...