Shiseido Co., Ltd. engages in the production and sale of cosmetics for men and women. It operates through the following segments: Japan, China, Asia Pacific, Americas, Europe, Middle & Africa and Travel Retail. The Japan, China, Asia Pacific, Americas, and EMEA segments sells cosmetics, fragrance, and personal care products with core brands such as Shiseido, clé de peau BEAUTÉ, ELIXIR, MAQUILLAGE, AUPRES, urara, TSUBAKI, Za, and narciso rodriguez in each corresponding region. The Travel Retail segment sells brands Shiseido, clé de peau BEAUTÉ, bareMinerals, and NARS in airport duty-free shops. The company was founded by Arinobu Fukuhara on September 17, 1872 and is headquartered in Tokyo, Japan.