2X Management invests in emerging consumer products businesses that have the potential to grow through the infusion of capital or management expertise. The firm focuses on several industries including food, beverage, personal care, home care, pet care and other branded consumer products. They are also particularly interested in organic/natural products, specialty/gourmet products and ethnic products. 2X Management looks for companies with revenues of $1 million to $15 million. They do not invest in pre-revenue businesses. The companies in which they invest should have the potential to produce over $30 million in revenue within 3 to 5 years. Investments range from $1 million to $5 million with the expectation that follow-on investments will support continued growth. There are no limits on additional investments. 2X Management usually takes a minority ownership stake as part of a partnership, but they may also take a majority interest or complete buyout.