Spark Capital Partners' investments focus on the conflux of the media, entertainment and technology industries. They seek to invest in early stage start-ups, generally in the first venture round, with emphasis on Internet and mobile investments. The firm may invest as little as $500,000 to partner closely with a founder at the seed stage or as much as $25 million to help an emerging winner establish category leadership. Spark looks at a potential investment through the eyes of the ultimate user it serves. They look for companies who concentrate on the consumer above all else. Spark's investment are not limited to any particular sector, but Spark tends to invest in marketplace, social network, SaaS business, mobile platform, advertising solutions, media, frontier, financial technology, consumer, commerce, and hardware companies.