Strong social networks are at the heart of every successful nonprofit, and by leveraging those networks, nonprofits create connections with potential partners, board members, and—most important of all—donors. But first, you need relationship mapping software to discover and understand these relationships. Here’s why.
1. Prospecting new donors
2. Identifying key relationships
“Using the power of data analytics, relationship mapping technology is changing the game for nonprofit networking”
3. Evaluating relationship strength
So, you’ve found your potential donor or board member. How do you approach him? Warm introductions always go over more smoothly than cold calls, and having a friend or professional contact in common can help you get your foot in the door. But there’s an ocean of difference between an introduction from a former coworker your prospect hardly knows and one from an old college buddy he sat on student government with. High-quality relationship mapping software doesn’t just show you the connections between your organization and your prospects—it shows you exactly how strong those connections are.
For more on relationship mapping software, including how to choose software and implement it most effectively, download our whitepaper “Why Relationship Mapping Software is Critical for Your Nonprofit.”
Haylin Belay is a freelance writer and blogger based in New York City. She is a frequent contributor to the RelSci blog.RelSci is a technology solutions company that helps create competitive advantage for organizations through a crucial yet vastly underutilized asset: relationship capital with influential decision makers. Download the full white paper on why relationship mapping software is critical.