Client Relations: How software can help firms connect with prospective clients

Large and small law practices are brimming with relationship capital, through their client bases, bar associations and of course, through the partners, associates and other staff members. But these relationships are rarely leveraged to the extent they could be, as Inside Counsel points out in its recent post.Instead, firms rely on networking events and cold calls for new business development. RelSci’s own account executive Evan Bruno spoke with the publication about the platform’s application in the legal sphere, and how identifying key influencers (and one’s path to them) can mean warmer introductions, and ultimately, more business.

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