Equity Group Holdings Ltd. engages in the provision of retail banking, microfinance and related services. The firm offers financial services to individuals and small and medium sized enterprises in each of the entities. It operates through the following segments: Consumer; Small and Medium Enterprises; and Corporate. The Consumer segment targets salaried customers or customers receiving other regular remittances like pension. The Small and Medium Enterprises segment provides working capital needs, property development or acquisition of assets. The Corporate segment comprises large enterprises, which offers working capital needs, large scale development, property acquisition, large investments ad acquisition of assets. The company was founded in October 1984 and is headquartered in Nairobi, Kenya.