Airlines and hotels have been doing it for decades. Most pro sports teams have been doing it for years.
Now, at last, the Yankees have taken a plunge into the world of ticket prices shaped by the winds of market forces.
Many fans first became aware they had begun using both variable and dynamic pricing when individual game tickets went on sale last week and reports surfaced of high prices for Derek Jeter Night on May 14.
But the Jeter story only was part of a much larger one.
RelSci News & Alerts gets you: