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World's First 8K:VR Motion Ride Debuts at SXSW With a Trip to Tokyo

SXSW attendees will have the opportunity to travel through Tokyo on the world's first 8K:VR motion ride, an immersive virtual reality experience that does not require a head-mounted display (HMD) or headphones. A group of prominent Japanese media and entertainment companies collaborated to produce the ride: NHK Enterprises (NEP) and NHK Media Technology (MT) affiliates of NHK (Japan's largest broadcasting organization & only public broadcaster), RecoChoku Labo (RCL) the R&D department of RecoCho

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