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Why This Niche Lender Went DIY To Build a Sales App

Mar 1, 2017 - National Mortgage News

Enerbank USA has built its business over the last 15 years by financing home improvement projects nationwide over the phone. It is now looking to disrupt itself with a homegrown app.

In January the $1.25 billion-asset industrial loan company rolled out a mobile app it built that allows its home contractor clients to offer homeowners a near-instant credit decision to finance a home improvement project by inputting financial information into an app on the contractor's phone or tablet. It als

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