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Vista Group Signs Enterprise Agreement with Odeon Cinemas Group - Europe's Largest Cinema Operator

Vista Group International Ltd (NZX & ASX: VGL) is delighted to announce it has signed an agreement with Odeon Cinemas Group ('ODEON') to deliver solutions designed to transform guest journey engagement, influence and insight for ODEON. The combination of Vista's cinema management software portfolio ('Vista Cinema'), Movio Cinema big data analytics and marketing, Cinema Intelligence film forecasting and MX Film - real-time distribution of digital media assets - represents one of the most comprehe

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